RP
Available for new projects

Rashed Pavel

Digital MarketerFacebook Ads ExpertGoogle Ads StrategistTikTok Ads SpecialistYouTube Growth SpecialistShopify OptimizerWebsite SEO Specialist

“Driving Growth Through Smarter Digital Marketing”

I help brands, startups and local businesses turn ad spend into measurable revenue. From high-converting paid campaigns to search visibility that compounds over time — every strategy I build is data-led, ROI-focused and designed to scale.

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Rashed Pavel
4.8xAvg. ROAS
Top 3Google Rankings
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Projects Completed
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Happy Clients
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Years of Experience
$0M+
Ad Spend Managed
What I Do

Services Built for Measurable Growth

A complete digital marketing stack — paid, organic and everything that makes them work together.

Facebook Ads

Full-funnel Meta advertising across Facebook and Instagram — built around audience research, disciplined creative testing and clean conversion tracking rather than guesswork.

  • Ad account audit & campaign structure
  • Audience research and targeting strategy
  • Creative & copy testing framework
Learn more →

Google Ads

Search, Performance Max, Display and YouTube campaigns designed to capture high-intent demand at a cost per acquisition your business can sustain and scale.

  • Keyword & competitor research
  • Search and Performance Max campaign builds
  • Ad copy writing and extension setup
Learn more →

TikTok Ads

Short-form video advertising that fits how people actually scroll on TikTok — native-feeling creative, tight audience testing and tracking set up properly from day one.

  • Ads Manager & Business Centre setup
  • Campaign structure and objective planning
  • Short-form creative direction & hooks
Learn more →

YouTube Organic Growth

Channel and video optimization that grows watch time, subscribers and search impressions — so your content keeps working long after upload day.

  • Channel audit & positioning review
  • Video keyword and topic research
  • Title, description & tag optimization
Learn more →

Shopify Optimization

Store audit and conversion optimization on Shopify — a storefront that loads fast, is easy to buy from and is properly connected to every channel you advertise on.

  • Store audit & conversion-rate review
  • Product page and collection optimization
  • Checkout, payment & shipping improvements
Learn more →

Website SEO

Technical, on-page and content SEO that earns rankings and steady organic traffic — so your website keeps bringing in the right visitors without paying for every click.

  • Technical SEO audit & site health fixes
  • Keyword research and search-intent mapping
  • On-page optimization — titles, headings & content
Learn more →
Featured Work

Case Studies With Real Numbers

A selection of campaigns where strategy, creative and data came together to produce compounding results.

E-commerce Fashion Store Campaign
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E-commerce Fashion Store Campaign

A full Meta advertising build for an online clothing store — account structure, audience testing and a creative rotation designed to keep cost per purchase stable.

Local Service Business Lead Generation
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Local Service Business Lead Generation

Search and Performance Max campaigns built around high-intent local keywords, with call and form tracking wired up before a single click was paid for.

Beauty Brand Product Launch
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Beauty Brand Product Launch

A launch campaign built for short-form video — native-feeling creative, fast hook testing and a retargeting layer for everyone who watched but didn't buy.

Educational Channel Optimization
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Educational Channel Optimization

A channel-wide optimization pass — keyword-led topic planning, rewritten metadata and a thumbnail system built to lift click-through on the back catalogue.

Rashed Pavel
7+Years
Experience
About Me

Marketing That Respects Your Budget

I'm a digital marketer who treats every advertising dollar like it's my own. I work with e-commerce brands, local service businesses and content creators, and I care more about what a campaign returns than what it looks like in a report.

My approach is simple: understand the business before touching the ad account, track everything that matters, and make decisions from data instead of guesswork. Replace this paragraph with your own story from the Admin Panel.

  • Data-driven strategy, not guesswork
  • Transparent reporting every single month
  • ROI-focused — profit over vanity metrics
  • Direct communication, no account managers
Tools & Expertise

The Stack Behind the Results

Platforms and tools I use daily to plan, launch, measure and scale campaigns.

M Meta Ads Manager
G Google Ads
A Google Analytics 4
S Search Console
A Ahrefs
S Semrush
Y YouTube Studio
T TubeBuddy
L Looker Studio
G Google Tag Manager
C Canva
M Mailchimp
Facebook Ads✦Google Ads✦TikTok Ads✦YouTube Organic Growth✦Shopify Optimization✦Website SEO✦Conversion Tracking✦Funnel Strategy✦Retargeting✦Facebook Ads✦Google Ads✦TikTok Ads✦YouTube Organic Growth✦Shopify Optimization✦Website SEO✦Conversion Tracking✦Funnel Strategy✦Retargeting✦
Testimonials

What Clients Say

”

He restructured our entire Meta ad account in the first two weeks. What impressed me most wasn't the results — it was how clearly he explained every decision. We finally understood where our money was going, and the revenue followed.

★★★★★
MC
Michael CarterFounder, Northline Apparel
”

We had tried three agencies before. He was the first person who audited our tracking before spending a single dollar. Six months later our cost per lead is less than half what it used to be and the leads actually convert.

★★★★★
SW
Sarah WhitfieldMarketing Director, Nexlify
”

My channel was stuck at 2,000 subscribers for over a year. He rebuilt my keyword strategy and metadata, and within months the old videos started getting more views than my new ones. That changed everything for my business.

★★★★★
DB
Daniel BrooksContent Creator & Educator
”

Reliable, transparent and genuinely invested in the outcome. The monthly reports are the clearest I've ever received from a marketer — no jargon, just what happened, what it cost and what we're doing next.

★★★★★
EH
Emily HarperDirector, Brightpath Clinic
Let's Work Together

Ready to Turn Your Marketing
Growth Engine?

Tell me about your business and your goals. I'll review your current setup and come back with an honest assessment of what's working, what isn't, and what I'd do differently — no obligation.

Available for new projects