E-commerce Fashion Store Campaign
A full Meta advertising build for an online clothing store — account structure, audience testing and a creative rotation designed to keep cost per purchase stable.
Selected Work
MyWork
A selection of the campaigns, channels and storefronts I've worked on. Click any screenshot to see it full size.
Local Service Business Lead Generation
Search and Performance Max campaigns built around high-intent local keywords, with call and form tracking wired up before a single click was paid for.
Beauty Brand Product Launch
A launch campaign built for short-form video — native-feeling creative, fast hook testing and a retargeting layer for everyone who watched but didn't buy.
Educational Channel Optimization
A channel-wide optimization pass — keyword-led topic planning, rewritten metadata and a thumbnail system built to lift click-through on the back catalogue.
Restaurant Website SEO Growth
A local SEO build for a restaurant website — technical fixes, keyword-led page rewrites and Google Business Profile alignment to bring in searchers who are ready to book a table.
Shopify Store Setup & Launch
A complete storefront build — theme setup, product structure, checkout configuration and tracking connected across every marketing channel from day one.
B2B Software Demand Campaign
Intent-clustered search campaigns paired with landing pages mapped to each keyword theme, so the message matched what people actually searched for.
Mobile App Install Campaign
A Meta acquisition campaign for an app launch — event tracking mapped to real in-app actions instead of installs alone, then scaled on what actually retained.
Shopify Store Redesign & Optimization
A storefront refresh focused on the buying path — clearer navigation, rebuilt product pages and a checkout flow with fewer places to drop off.
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